Case Study · Software & AI Product Companies
Aileen: Launching an Agentic AI Product with Confidence.
Ardanis, a leading software consultancy, set out to launch Aileen, an agentic workflow platform powered by generative AI, designed to transform customer service.
Client
Ivan Goor
CEO, Ardanis
The Challenge
Trust, in a market where trust in AI is low.
Bringing an innovative AI-powered product to market took more than technical expertise. Ardanis needed Aileen's value to resonate in a market where trust in AI remained low, and they needed the business and governance systems to ensure compliance in a fast-evolving regulatory landscape. They sought a strategic partner to guide them through AI governance, product fit, and go-to-market, and to launch Aileen ready for wide-scale adoption.
The Solution
A structured, systematic approach to AI governance.
Dawn Horizon provided a structured, systematic approach to AI governance, built on proven frameworks and maturity models tailored to Ardanis. The mandate was clear: a clear, systematic path to ready Aileen for market, with safety, security, compliance, transparency, and ethics designed in from the start, not bolted on afterwards.
Phase · I
Governance
Aileen was given the governance and procedures to ensure continuous improvement and compliance with evolving AI regulation, providing long-term stability. At its core sat an AI management system aligned to ISO/IEC 42001, the international standard for governing AI responsibly and sustainably.
Phase · II
Framework
The framework brought together a Blue Ocean product vision, credibility through transparent communication and documentation, rigorous market alignment with A/B testing guidelines, and sales governance built on transparency, with responsible AI deployment prioritised across the product lifecycle.
Phase · III
Launch
Aileen launched to strong market reception and customer interest, demonstrating the value of governance done early. It was named a finalist in two AI Awards categories, Best Contact Centre Solution and Start-up, raising its profile significantly.
"The collaboration between Ardanis and Dawn Horizon resulted in the successful launch of Aileen, setting the stage for continued commercial growth."
Ivan Goor, CEO of Ardanis
How this connects
Governance by Design, AI-first.
Aileen's ISO 42001 AI management system is the AI-specific core of Dawn Horizon's Integrated Management Systems approach: governance built once around recognised standards, ready to extend as obligations grow. It is the same Governance by Design method we apply across cyber, privacy and AI.