Case Study: Aileen

Ardanis Launches Aileen with Confidence: Navigating AI Governance for a Successful Product Launch

Ivan Goor

CEO of Ardanis

Aileen

Navigate a New AI Product Launch Using the Power of Governance.

Ardanis, a leading software consultancy, had a groundbreaking vision to launch Aileen, an agentic workflow platform powered by generative AI designed to revolutionise customer service.

The Challenge

Bringing such an innovative AI-powered product to market required more than technical expertise. The challenge was ensuring Aileen's message resonated while educating customers on the value of AI in a marketplace where trust in AI is still low. The second challenge was developing business systems to ensure future success and compliance in a complex and evolving regulatory AI landscape. They needed a strategic partner to guide them through the complexities of AI governance, product marketing, and product fit to launch Aileen, ready for widespread market adoption successfully.

The Solution

Dawn Horizon provided Ardanis with a structured, systematic approach to AI governance, leveraging proven frameworks and maturity models tailored to their needs.

Our mandate was clear: Provide a clear and systematic path to ready Aileen for wide-scale market adoption, ensuring that safety, security, compliance, transparency, and ethical considerations were at the forefront.

Vision to Value

"The collaboration between Ardanis and Lee Bristow resulted in the successful launch for Aileen, setting the stage for continued commercial growth."

Ivan Goor, CEO of Ardanis.

Governance

Aileen has the required governance and procedures to ensure continuous improvement and compliance with evolving AI regulations, providing long-term security and stability. Our approach also leverages the AIMS parts of the ISO/IEC 42001 framework to ensure sustainability and alignment with international standards.

Framework

This framework encompasses the Blue Ocean product vision, credibility building through transparent communication and detailed product documentation, rigorous market alignment with A/B testing guidelines, and robust sales governance emphasising transparency. Fostering strong team alignment and responsible AI deployment throughout the product lifecycle was prioritised.

Launch

Aileen's launch was met with positive market reception and strong interest from potential customers, demonstrating the effectiveness of the implemented AI governance strategies.

Aileen was selected as a finalist in two prestigious AI Awards categories, 'Best Contact Centre Solution' and 'Start-up', significantly boosting its brand.

The Power of AI Governance in Action

"We have been thrilled to partner with Ardanis on this exciting project. Aileen is a testament to the Ardanis innovative leadership team and their vision to grab the strategic opportunity of AI early," said Lee Bristow, CEO at Risk Copilot and Dawn Horizon.

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